Guangdong Haichuan Robotics: Using cutting-edge technology to open the doors of leading enterprises and making smart manufacturing implementation simpler.
As a national-level high-tech enterprise and a provincial-level specialized, refined, and innovative enterprise, Guangdong Haichuan Robotics has always been committed to the mission of “Making intelligent manufacturing simpler.” Relying on its deep technological expertise and scenario-specific solutions, it has become a trusted partner for more than 30 industry-leading companies, including GAC, Midea, and CATL.
The expansion of its collaborative ecosystem is underpinned by a clear logic—“technology as the foundation—scene-specific adaptation—realizing tangible value”—and serves as compelling evidence of the growing prowess of domestically produced industrial robots, moving from “usable” to “easy to use.”
I. Technology as the Foundation: Combining Industry, Academia, and Research with Strong Patents to Build Core Barriers in Intelligent Manufacturing
The technological strength of Haichuan Robotics stems from the dual driving force of “industry-academia-research collaboration plus independent R&D.”
In terms of scientific research collaboration, it closely integrates the Guangdong Academy of Sciences' efforts to tackle challenges in robot reliability and cutting-edge technologies in nuclear energy and heavy industry. Together with Guangdong University of Technology, it is jointly developing core control systems and key components. Furthermore, in partnership with Guangzhou Urban Construction Vocational College and Guangzhou Software Institute, it is establishing an Engineering Technology Center for Intelligent Manufacturing and visual digitalization solutions. This collaborative model—“universities + research institutes + enterprises”—ensures that technological R&D remains closely aligned with industrial needs, thereby avoiding mere theoretical discussions without practical application.

As of now, Haichuan holds over 100 patented technologies and more than 50 domestically leading process technologies (covering core scenarios such as stretching, stamping, palletizing, welding, polishing, loading and unloading, cutting, grinding, bending, sorting, spraying, and assembly), with a portfolio of over 10,000 technical cases. The members of the core technology team have an average of over 10 years of industry experience, enabling them to precisely address the “bottleneck” challenges in the automation upgrade of manufacturing.
Reflected at the product level, this translates into a full range of industrial robots covering payloads from 5 to 300 kg—from the four-axis robot HC10N-1450 and six-axis robots to the SCARA robots HCSCA-500/600/1000, as well as welding robots and collaborative palletizing robots. Each product boasts independent intellectual property rights and can be tailored to meet the basic automation needs of various industries, providing a solid “technological foundation” for customized solutions.
II. Customer Testimonials: The Scenario Value Behind the Choices of Leading Enterprises
The strengths and weaknesses of a technology ultimately need to be tested in real-world industrial settings.
Among Haichuan Robotics’ list of partners are household appliance giants such as Midea, Supor, Joyoung, and TCL, as well as automotive leaders including GAC, Toyota, GAC Honda, and Dongfeng Nissan. Also on the list are industry frontrunners in the new-energy sector, such as CATL and BYD—these top-tier companies’ choices precisely underscore Haichuan’s technology’s adaptability to diverse scenarios and its capacity for value creation.
On the small-appliance production line, Haichuan provides stamping and palletizing robot solutions for Supor and Joyoung. Tailored to the lightweight and thin characteristics of small kitchenware, these solutions optimize gripping accuracy, boosting production-line efficiency by more than 30%. At the same time, they keep the product defect rate below 0.5%, helping companies swiftly fulfill orders during major e-commerce promotions.

In the automotive parts workshop, GAC and Toyota have adopted Haichuan’s welding robots and six-axis robots to handle the complex weld seams and high-frequency operations required for body components. This not only reduces reliance on skilled welders but also lowers rework costs by 40% thanks to consistently stable welding quality.
In the production scenarios for new-energy batteries, Haichuan has custom-developed heavy-duty handling and assembly robots for CATL and BYD, designed to meet the handling requirements of battery modules weighing between 200 and 300 kg. At the same time, these robots leverage visual positioning technology to ensure precise assembly, perfectly aligning with the new-energy industry’s core demands for “efficiency + safety.”
It’s worth noting that in China’s fiercely competitive small-appliance industry hub, Haichuan Robotics has achieved the top market share thanks to its “technological adaptability plus rapid service response,” earning it the title of “hidden champion” in its niche segment. This success is not only the result of word-of-mouth from leading customers but also an inevitable outcome of the deep integration between technological prowess and a profound understanding of specific application scenarios.
III. Two-way Empowerment: From “Adapting to Needs” to “Leading Upgrades”
Cooperation with leading enterprises is not merely a simple “supply-and-demand relationship”; rather, it’s a two-way empowerment driven by “technological iteration and industrial upgrading.”
On the one hand, Haichuan continuously optimizes its technical solutions by breaking down the personalized needs of companies such as Midea and GAC. For instance, in response to the automotive industry’s characteristic of “rapid product iteration,” Haichuan has developed a flexible production-line adaptation system that reduces the time required for robots to switch between different vehicle models by 50%. In response to the home appliance industry’s demand for “mixed production of multiple specifications,” Haichuan has upgraded its visual recognition algorithms to enable automatic sorting and palletizing of kitchenware of various sizes.

On the other hand, application feedback from leading companies has also served as a “catalyst” for Haichuan’s technological upgrades. For example, in our collaboration within the nuclear energy sector, customers’ special requirements for robots—such as high-temperature resistance and radiation tolerance—prompted Haichuan to develop specialized protective coatings and sealing technologies. These technologies were subsequently applied to industries such as heavy industry and chemical processing, thereby broadening the scope of product applications.
This closed-loop of “demand-nurturing technology and technology-expanding application scenarios” enables Haichuan’s technological strength and customer value to achieve a spiral upward trajectory.
Conclusion: Anchored in technology, we’ll unlock even more possibilities for intelligent manufacturing.
From serving China’s leading domestic enterprises to expanding into overseas markets in Southeast Asia and Central Asia, and from deeply cultivating the home appliances and automotive industries to venturing into emerging fields such as new energy and nuclear energy, Haichuan Robotics has always taken technology as its core competitive advantage.
In the future, we will continue to leverage our industry-academia-research resources and draw on our collaborative experience with over 100 leading clients to continuously optimize our industrial robot products and smart factory solutions, ensuring that China’s journey toward automated transformation progresses more steadily and efficiently. After all, the true power of intelligent manufacturing has always been “speaking with technology and proving it through real-world cases.”
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Guangdong Haichuan Robotics Co., Ltd.—Making intelligent manufacturing even simpler!